Craig Etheridge--Messenger World Champion

Craig Etheridge is a friend of mine.

But then anyone who meets Craig wants to claim him as a friend, and not just a Facebook friend.

He's salt of the earth. He's modest. He's kind.

And he's a seriously badass rider.

In this clip he says that there's an element of luck to winning. And it's true in the sense that if you don't get a flat tire, you're lucky. You can roll tuffys or you can not roll tuffys and either one can flat you out.

But Craig is a phenom. He's incredible. He's tireless. And he smiles. He's strategic and he's gifted.

My claim to fame is that I met Craig when he was filling out his application to be a bike messenger in Seattle.

And now he's World Champion.

Cheers, Craig.